Virtual • May 13-14, 2025
The Summit Where Nonprofits Learn How to Use Email Marketing to Raise More Money
In partnership with
Covering Topics Like ⬇️
List Building
Subject Lines
Funnels
Automations
How to Turn Subscribers ➡️ Donors
Copywriting
Thought Leadership
Deliverability
Boosting Engagement
Meet the Speakers
Kristi Scott, Kristi Scott Impact Consulting
Katie Yee, Brooklyn Museum
Nhu Te, NTB Content
Tim Sarrantonio, Neon One
Katelyn Baughan, KB Digital
Josh Nelson, Civic Shout
Rachel Bearbower, Nonprofit Automation Agency
Jess Campbell, Out in the Boons
John Walsh, NextAfter
Maria Rio, Further Together
Cassy Horton, Pickles Group
Brooke Richie-Babbage, Bending Arc
jacob adams, Inner Spark Learning Lab
Becky Straw, The Adventure Project
Tuesday
5/13
All sessions are listed in PDT.Schedule
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What’s better than being a nonprofit email marketing lover? Making friends with other nonprofit people who love email marketing!
Come to this session to meet and mingle with conference attendees!
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You’re in for a treat!
John Walsh, professional email tester and experimenter is going to show you how to incorporate testing into your nonprofit’s email practice.
Here, John will walk you through real tests he’s performed that prove—the data doesn’t lie.
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What if your best donors aren’t the ones who give the most—but the ones who read your emails, attend your events, and quietly show up time and again?
This session dives deep into the communication insights from Neon One's The Generosity Report, unpacking how everyday donors—especially those giving under $5,000 annually—engage across channels. From email open rates to event registrations, we’ll explore what these patterns tell us about donor identity, attention, and intent.
You’ll walk away with fresh benchmarks, practical engagement strategies, and a new lens for evaluating campaign performance—not just by revenue, but by relationship.
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Have burning email marketing questions you want to ask a pro?
Come one come all!
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Becky Straw, Co-Founder of The Adventure Project is joining us to teach you how she and her nonprofit grew their email list...with a quiz!
Fun right?
You'll learn:
- What tool Becky uses to run her quiz
- How they came up with the questions to ask
- What happens after folks finish the quiz
- How they work to turn quiz takers into donors
- And so much more!
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In this expert session, content writer Nhu Te is teaching you her best advice for how to write email copy that converts your subscribers into donors.
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In this panel discussion, come learn from Cassy Horton, Executive Director of Pickles Group and jacob adams, Founder & Executive Director of Inner Spark Learning Lab.
Cassy co-hosts super valuable webinars aimed at her donors and community members navigating cancer as a parent. Think things like "How to talk to your kids about your cancer diagnosis".
jacob just wrapped his first Town Hall session where he was able to invite community members in close and share the wins, fails and things to look forward to. What did he really do? Built trust with his community.
Both grew their email lists in the process.
We’re going to ask them all of the questions we can in our 45-minute session together so that YOU and your nonprofit can go out and create your own virtual gathering.
Wednesday
5/14
All sessions are listed in PDT.Schedule
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We are back for day 2!
Come to this session to reflect back on the day and meet your fellow nonprofit email marketing friends.
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A quick and actionable session? Sign us up!
In this session, you’ll here from three experts on three different topics.
➡️ From Katelyn Baughan, KB Digital | Email Evolution: Simple Tweaks for Greater Fundraising Success
Amidst the constant challenges of a packed schedule, nonprofit marketers can benefit from easy, effective email strategies that enhance current tactics without adding extra work. Join Katelyn Baughan, a nonprofit email marketing expert, to learn how to craft compelling messages, leverage data, and streamline processes. Discover how top organizations use these insights to inspire generosity and achieve results. Whether you're new to email marketing or looking to refine your approach, gain practical, actionable insights to elevate your campaigns and connect more deeply with your supporters.
➡️ From Josh Nelson, Civic Shout | How to Acquire 1,000 Free Opt-ins Every Month
If you're a charity or progressive nonprofit looking to grow your email list with nationally-targeted, action-ready supporters—this session is for you. Join Civic Shout CEO Josh Nelson for a short, high-impact walkthrough of the Spark mini-grant program, which helps eligible organizations acquire 1,000 opt-in subscribers every month at no cost. More than 100 progressive nonprofits have already used Spark to bring in over 1.4 million new supporters. Find out how your organization can tap into this free, powerful resource to build your base and amplify your impact.➡️ From Kristi Scott, Kristi Scott Impact Consulting | TBD
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Katie Yee runs the Ms. Lonely Arts Newsletter at the Brooklyn Museum, an advice column that readers write into to get fun, interesting and entertaining recommendations from.
In this session, you’ll learn:
Why the Brooklyn Museum invests in a newsletter like this
What the ROI has been
How Katie comes up with content ideas and more!
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Real stories, real results. Hear how three nonprofit leaders use automation to keep donors feeling seen, heard, and thanked (without doing it all themselves).
Remember the thrill of hearing “You’ve got mail”? Your donors still want that moment—the feeling that someone’s on the other end who cares. But when your to-do list is never-ending, staying consistent feels impossible.
In this panel, nonprofit automation expert Rachel Bearbower will introduce you to three nonprofit leaders who’ve turned everyday donor touchpoints into powerful, automated moments of connection.
From thank-you notes that write themselves to emails that turn alumni into recurring donors, these real-world stories prove that automation isn’t about doing less. It’s about caring smarter.
You’ll hear how:
Kenita sends handwritten cards without lifting a pen
Francisco transformed alumni updates into a recurring donor pipeline
Liz kept donor communication on track around their biggest event
Whether you’re overwhelmed or just ready to uplevel your follow-up game, this session will leave you inspired and equipped to show up for your donors.
Because when your emails feel personal, your impact feels bigger and automation makes it possible.
MEET THE PANEL
Kenita Smith
Executive Director, H.O.P.E. Inc.
Kenita turned donor thank-yous into an art form by using automation to double email performance, streamline her workload. The result so far? A boost donor retention by 13 points.Francisco Martinez
Executive Director, Project QUEST
Francisco built an evergreen newsletter that transforms alumni into recurring donors. Giving him more time for scaling relationships and reinforcing Project QUEST’s $4 billion economic impact.Liz Dickey
Executive Director, Health For All
When her marketing staff stepped away right before a major event, Liz used automation to keep donor communication flowing and laid the groundwork for long-term engagement. -
Back by popular demand this twist on the famous What Funders Want session from the Raise More Together Summit will feature Maria Rio and Brooke Richie Babbage—two nonprofit consultants who are on a lot of nonprofit newsletter lists.
In this panel discussion, you’ll hear about:
What gets them to open and read emails
What content they want to read about
What they don’t want to read about
What compels them to engage with emails and so much more!
REGISTER TODAY
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REGISTER TODAY 📧
10+ Sessions from email marketing experts
Examples of what is working
Case studies
Networking
Rapid fire Q&A
Audits and more!